Project Happy Feet Slipper Race is an annual fundraising movement with a 3.5km non-competitive walk in slippers. Project Happy Feet's inspiration came the reality of underdeveloped countries like Cambodia where children that walk 3 to 6 kilometers every day just to get to school or work in slippers or even bare footed. By organising a fun walk of a similar distance in flip-flops, they hope to inspire Singaporeans to be part of a community-driven effort to empower education for the less privileged at home and overseas.
All proceeds goes to Beyond Social Services (Singapore) and This Life Cambodia! (Cambodia)
Music as Graphic
Inspired by the visualisation of music, graphical elements for the branding comes from ubiquitous buttons on music technology and also notary notes from score sheets.